Service · 01

Paid Media that compounds.

Meta, Google, and TikTok account architecture engineered for ROAS that holds as spend scales. We don't just run ads — we build the system that makes every dollar pay back the next one.

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What we do

The paid stack, end to end.

Strategy, structure, and execution on the three platforms that move the needle for DTC, SaaS, and service brands. No outsourcing. No "junior account managers." Senior operators on every account.

— Channel 01

Meta Ads (Facebook + Instagram)

Full-funnel architecture: cold prospecting via Advantage+ and broad audiences, retargeting layers tuned by intent, creative testing with statistical guardrails. We rebuild accounts from scratch when needed.

— Channel 02

Google Ads (Search + PMax + Shopping)

Branded vs. non-branded segmentation, Performance Max with proper feed architecture, search query mining, conversion-tracked Smart Bidding. We treat Google as a profit center, not a budget sink.

— Channel 03

TikTok Ads

Spark Ads, branded creative briefs, and creator partnerships. We pair organic-style hooks with hard performance targets — built for both reach and direct response.

— Channel 04

Cross-channel attribution

Server-side conversions API across all three platforms, deduplicated reporting, and a single source of truth for blended ROAS. Decisions on signal, not platform-attributed inflation.

How we run an account.

Every account moves through the same four phases. No shortcuts.

1

Audit + restructure

Account teardown, attribution rebuild, creative gap analysis. We map every dollar to outcome and identify the leak points before adding spend.

2

Build new architecture

Campaign structure by intent stage. Audience layering. Creative pipeline operational. Server-side conversions firing clean.

3

Test ruthlessly

Hooks, angles, audiences, formats, offers. Statistical significance, not gut. Kill losers fast. Compound winners.

4

Scale the winners

Pour fuel on profitable cohorts. Open new geos and audiences. Diversify the spend base so no single ad set carries the account.

Receipts from live accounts.

Anonymized client snapshots — same numbers as on the homepage.

4.78×
DTC Skincare ROAS
35.69×
Apparel Brand ROAS
4.99×
Service · Health ROAS

Ready to rebuild your paid stack?

Free 60-minute audit. We tear down your current accounts live, identify the top 3 leaks, and tell you exactly what we'd change.

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