How we scale each industry.
Four verticals. The mechanism behind each one, and exactly what gets delivered at every tier — so you can see the work before you ever speak to us.
E-Commerce / DTC
Catalogue and subscription brands usually break in the same three places: ad creative fatigues faster than anyone makes new ads, iOS14 stripped the purchase signal that made Meta cheap, and the brand keeps re-buying the same customer because no one built the retention layer. Apex installs the full engine — server-side tracking restored, a creative studio shipping new concepts on a fixed testing cadence, a Klaviyo flow library built around the second and third order, and PDPs rebuilt for paid traffic.
Restore the purchase signal first
Before scaling spend, we install server-side Conversions API and a clean GA4 event map so Meta and Google see actual purchases, not a post-iOS14 fraction of them. Every campaign decision after this runs on real data instead of platform guesswork.
Out-produce creative fatigue
DTC ads die in weeks, so we run a standing pipeline of tested concepts each month — new hooks, angles, and formats shipped on a fixed cadence, with losers cut and winning angles iterated into families. Volume and iteration replace the single hero ad that stops working.
Build the repeat-rate machine in Klaviyo
Acquisition margin is thin; the second and third order are where catalogue and subscription economics work. We build the flow library — welcome, abandoned checkout, post-purchase, replenishment, winback — plus a segmented campaign calendar, so the brand owns a channel that doesn't depend on the ad auction.
Fix where the click lands
We rebuild PDPs and collection pages around the buying decision — offer clarity, social-proof structure, bundle and subscription placement — and match dedicated landing pages to the ad angles driving traffic. AOV is engineered on the page, not hoped for at checkout.
Read blended, not platform
With attribution permanently fuzzy, we run a blended dashboard: spend, revenue, new-vs-returning mix, and cohort behavior in one view. Budget moves on the blended picture, reviewed together on a fixed call cadence.
A store on one paid channel that needs its tracking, core flows, and creative pipeline built right.
- Full account, tracking, and Klaviyo audit in the first 30 days
- Server-side CAPI + GA4 install with a verified purchase-event map
- One paid channel managed (Meta or Google) with structured creative testing
- 12 tested ad concepts per month from the Creative Studio
- Core Klaviyo flow build: welcome, abandoned checkout, post-purchase
- PDP conversion teardown with a prioritized fix list
- Biweekly performance call plus a live blended dashboard
A brand ready to run two channels and turn retention into a second revenue engine.
- Everything in Foundation, on two paid channels (Meta + Google)
- 27+ tested ad concepts per month across formats
- Extended flow library: browse abandonment, replenishment, winback, sunset
- Two Klaviyo campaign sends per week against a segmented calendar
- One PDP or collection page rebuilt per month, matched to live ad angles
- Quarterly offer and bundle architecture review for AOV
- Weekly performance call plus Slack access
An established brand that wants the whole engine — three channels, SMS, landing pages, and the automations between them — run by one team.
- Everything in Growth, on three paid channels (Meta + Google + TikTok)
- Full Creative Studio output: 27+ concepts monthly plus UGC-style briefs and static/video variants
- Complete Klaviyo lifecycle including SMS flows and list-growth capture
- One dedicated landing page built per month for each lead ad angle
- Brand positioning sprint each quarter: offer, messaging, and pricing-page copy
- CRM build with automations connecting ads, email, and post-purchase touchpoints
- Weekly strategy call, monthly executive review, and priority Slack channel
SaaS / B2B
SaaS teams don't have a lead problem — they have a pipeline problem. Cold traffic gets bought as MQLs that never book, demos no-show, the CRM fills with junk, and nobody can say which channel produced the deals that closed. Apex installs a demand-gen system built for long consideration cycles: intent-matched paid media, content that does the selling between click and demo, lifecycle nurture built for stalled buyers, and a CRM wired so closed-won data flows back into the ad platforms.
ICP and intent mapping before a dollar of spend
We start with positioning: who the buyer is, what they search when the pain is real, and which firmographics define a deal worth working. That becomes a keyword map for Google high-intent capture and a LinkedIn targeting spec for demand creation — two different jobs, run as two different campaign structures.
Capture and create, run as separate tracks
Google Search takes the buyers already looking; LinkedIn and Meta put your point of view and product proof in front of the ones who aren't yet. Creative Studio builds each track its own concepts — search-intent landing paths on one side, founder-voice and product-demonstration ads on the other — and retires losers on a fixed testing cadence.
Content-assisted conversion for the long middle
A SaaS buyer clicks, compares, and disappears for three weeks. We build the pages that fill that gap — demo page, comparison pages, use-case pages — and retarget by funnel stage, so the second and third touches sell instead of repeating the first ad.
Nurture between click and calendar
Email lifecycle flows handle what ads can't: pre-demo confirmation and prep, no-show recovery, and re-engagement for deals that stall in the CRM. Each flow is triggered by pipeline stage, not by a blast schedule.
Pipeline hygiene and closed-loop attribution
We build the CRM stages, lead scoring, and routing rules, then wire server-side CAPI and GA4 so ad platforms optimize on qualified pipeline — not raw form fills. Closed-won and disqualified outcomes get fed back into the campaigns, and reporting reads in pipeline stages, not lead counts.
Early-stage SaaS with founder-led sales, building its first repeatable demo channel.
- Full-funnel audit: ad accounts, demo flow, CRM, and tracking, delivered as a written teardown
- ICP and positioning workshop with a messaging document your ads and site pull from
- Google Search intent campaigns plus LinkedIn retargeting, built and managed
- One demo-booking landing page, built, maintained, and tested
- 10 tested ad concepts per month from Creative Studio
- Server-side tracking install: CAPI, GA4, and offline conversion import from your CRM
- Monthly pipeline review call
SaaS with a sales team and live pipeline, ready to run capture and demand creation together.
- Everything in Foundation, plus LinkedIn demand-creation campaigns and a Meta or TikTok test track
- 27+ tested creative concepts per month across both tracks
- Three mid-funnel pages: comparison, use-case, and objection-handling, retargeted by stage
- Five lifecycle email flows: pre-demo prep, no-show recovery, stalled-deal re-engagement, trial nurture, win-back
- CRM build: pipeline stages, lead scoring, routing rules, and hygiene automations
- Closed-won and disqualified outcomes fed back into ad platforms as conversion signals
- Biweekly pipeline calls with a live dashboard from ad click to CRM stage
SaaS running multiple segments or motions that wants the entire engine under one roof.
- Everything in Growth, plus named-account LinkedIn campaigns against a target-account list we build with your sales team
- A conversion page per segment or campaign, with a maintained library of comparison and use-case pages
- Full automation layer between ads, site, email, and CRM: alerts to sales on high-intent activity, stage-triggered sequences, rep follow-up tasks
- Brand positioning engagement: narrative, category framing, and sales-enablement assets your reps use on calls
- Dedicated creative sprints for launches, campaigns, and new-segment tests on top of the monthly cadence
- Weekly working calls with a single dashboard covering spend, pipeline stages, and sourced opportunities
- Quarterly ICP and channel review with a written plan for the next quarter's tests
Roofing & Home Services
Most contractors rent their pipeline: marketplace leads sold to five competitors at once, calls that ring out because the owner is on a roof, and ad accounts an agency holds hostage. Apex installs a booked-estimate engine the contractor owns — exclusive-territory local ads running in your own ad account, and automation that puts a text in front of every lead within minutes, automatically.
Your ad account, your territory
We build Meta and Google campaigns inside ad accounts opened in your name, with spend billed direct to the platforms on your card. One contractor per service area — we do not run your ads and your competitor's from the same desk.
Geo-targeted campaigns built on your actual jobs
Radius and zip-level targeting mapped to where your crews already work, with creative cut from your own job-site photos and video — real roofs, real trucks, real crews. Offers rotate with the season: inspections in spring, replacements in summer, weatherproofing before winter.
Speed-to-lead automation
A homeowner with a leak calls three companies and books the first one who answers. We wire missed-call text-back, an instant SMS reply on every form fill, and a CRM that routes each lead straight to an estimate booking — so the response goes out in minutes even when every crew is on a roof.
Storm and seasonal campaign kits, built before the weather
Hail, wind, and freeze campaigns sit pre-built — ads, landing page, and follow-up flows — so they switch on when a weather event hits your territory instead of being written after it. Demand in this trade arrives in spikes; the engine is staged for the spike in advance.
Tracked to the booked estimate, not the form fill
Call tracking, server-side CAPI, and GA4 wired so every dollar of spend maps to an estimate on the calendar. The platforms optimize toward booked estimates because that is the event we feed them.
Single-territory contractors running one crew and one service area — roofers can also start on the Founders Pack at a flat $1,497/mo founding rate with live ads.
- Meta and Google local campaigns built in an ad account opened in your name
- One mobile-first estimate-request landing page
- Speed-to-lead build: missed-call text-back plus instant SMS reply on every lead
- 10 tested ad concepts per month using your job-site photos and footage
- Call tracking and server-side CAPI wired to the booked-estimate event
- Exclusive territory: your service area, one contractor, reserved
- Monthly strategy call with a written weekly report
Multi-crew contractors covering several cities or adding service lines.
- Meta and Google campaigns with per-city budget splits across up to three territories, each held exclusive
- Three conversion pages — one per service line (replacement, repair, gutters or your mix)
- Storm-response kit: pre-built ads, landing page, and SMS flows staged for weather events in your territory
- Full follow-up sequence set: no-answer, no-show, and quote-sent SMS and email flows
- 18 tested ad concepts per month, including edited crew-shot video
- CRM build with a pipeline from new lead to booked estimate to closed job
- Biweekly strategy call plus a live reporting dashboard
Contractors running multiple crews across multiple markets who want the entire demand side operated for them.
- Meta, Google, and TikTok campaigns managed across every market you serve, each territory exclusive
- 27+ tested creative concepts per month from the Creative Studio, video-led
- Conversion page system: a dedicated page per service line, per city
- Lifecycle program: past-customer reactivation, annual inspection offers, and referral-ask flows across email and SMS
- Storm command: monitored weather triggers with campaigns staged to launch within 24 hours of an event in any territory
- Full attribution build — call tracking, server-side CAPI, GA4 — with a dashboard mapping spend to booked estimates by city
- Weekly strategy call plus quarterly brand-positioning review
Law Firms
Law firms rarely have a lead problem — they have an intake problem. The ads run, the phone rings, and then the case dies: after-hours calls go to voicemail, non-English speakers hang up, unqualified matters eat consultation slots, and nobody follows up. Apex installs the full acquisition-to-retainer engine: bar-compliant paid media feeding a multilingual site, an AI intake assistant that qualifies by case type before anything gets booked, and a CRM pipeline that tracks every matter from first click to signed retainer. The multilingual site, intake assistant, and CRM are the same system we built for United Citizen Law.
Bar-compliant paid media by case type
Campaigns are built per practice area — personal injury, immigration, family, criminal defence, workers' comp — each with its own landing page, ad copy, and geo-targeting. Every ad and page passes a compliance review against your state bar's advertising rules before it goes live: no outcome language, no guarantees, required disclaimers in place.
A multilingual front door
For United Citizen Law we shipped a 20-page site in 5 languages with 988 translated strings — because the clients a firm loses first are the ones who can't read its website. We build the site and the intake assistant in the languages your client base actually speaks, not just English with a translate widget.
Case-type qualification before booking
The AI intake assistant asks the case-type questions first — what happened, when, where, existing representation — so the consultation calendar only holds matters the firm actually takes. It answers at 2 a.m., in the visitor's language, and books directly into the firm's calendar.
One pipeline from first contact to signed retainer
Every lead — form, chat, call, referral — lands in one CRM pipeline with intake stages built for legal: new inquiry, qualified, consult booked, retainer sent, signed. Automations handle the gaps humans drop: missed-call text-back, consult reminders, no-show recovery, document chase.
Tracking wired to retainers, not form fills
Server-side tracking (CAPI, GA4) connects ad spend to consultations booked and retainers signed, by case type and by language. The firm sees which campaigns produce signed matters — not which ones produce clicks.
A solo or small firm with one or two practice areas that needs its intake fixed before it scales spend.
- Full intake audit: website, phone handling, follow-up, and ad account, delivered as a written findings document
- Conversion rebuild of the homepage plus up to five practice-area pages, compliance-reviewed
- Paid media on one platform (Google Search + Local Services Ads), built and managed
- AI intake assistant in English and Spanish with case-type qualification and consultation booking
- CRM pipeline build with legal intake stages, plus missed-call text-back and consult-reminder automations
- Server-side tracking setup (CAPI, GA4) wired to booked consultations
- Monthly strategy call and a live reporting dashboard
An established firm running multiple practice areas that wants every channel and every language working.
- Everything in Foundation, extended across all practice areas
- Paid media on two platforms (Google + Meta) with per-case-type campaigns
- 15 tested ad creative concepts per month from the Creative Studio, each compliance-checked
- Multilingual buildout: site and intake assistant in up to five languages
- Email and SMS lifecycle flows: consult reminders, no-show recovery, document chase, review requests
- Expanded CRM with referral-source tracking and staff-level pipeline views
- Biweekly strategy calls and a dashboard segmented by case type and language
A firm treating client acquisition as core infrastructure and wanting the entire engine run for it.
- Everything in Growth, plus full multichannel paid media (Google, Meta, TikTok)
- 27+ tested ad creative concepts per month, each delivered with a bar-rules compliance checklist prepared for your attorney's sign-off
- Intake assistant trained per practice area, with escalation rules and document-collection prompts
- A firm-specific automation roadmap built and shipped in phases — the model behind United Citizen Law's 6 live automations on a 32-automation roadmap
- Brand positioning engagement: messaging, differentiation, and firm-story development
- Attribution dashboard tracking spend to signed retainer by case type, language, and campaign
- Weekly strategy calls with a dedicated account lead
We’ll tell you on the call.
The free audit is where this gets specific. We look at what you are running, tell you what we would change, and you keep the findings either way.
Flat monthly retainer, never a percentage of spend. Ad spend is billed separately, direct to the platforms on your own card. Three-month minimum, then month to month.